Spirits of the Southwest


Founded in Santa Fe, NM, in 2015 as a distilled spirits procession company by George Schurman (Pres.) and Karen Lubliner, Aztec Spirits has expanded into a craft distillery specializing in bourbon, vodka, and gin. Sales began earnestly in 2016 and have tripled, and markets are presently being established in ten other states and several foreign countries. Production should reach approximately 100,000 cases by 2020. In 2015 Rowland Hill was brought in as CEO to direct Sales and Marketing and Steve Jarrett was brought in to manage production.





The Aztec and Dire Wolf Brands are distinctive in their labels and promotions, and competitive in their pricing. Only the choicest ingredients are used in their production, including purified Sangre de Christo Mountain. Water. The vodkas are “well” vodkas that can match any other brand in price but are much better and smoother in quality. The bourbons have already won a Silver Medal at the San Francisco Spirits Competition and should be double gold by 2019 as they improve with age.




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